Samsung B2B Platform Phase 0 & 1

As eCommerce platforms were showing rapid growth, the company wanted to penetrate the SMB market. Samsung saw the need to translate their successful B2C experience for B2B use and the need to create business accounts for B2B customers.

When our UX team initial redesigned the checkout/cart user flow, there were many challenges we overcame. We had to revisit many of these challenges while creating the B2B experience and had to take Samsung's vision into account while designing the process SMB companies would go through to sign up for Samsung's B2B services. Working very closely with my UX and visual designers, we were able to communicate various business-critical concerns with leadership and work with cross-functional teams to find appropriate solutions. The goal of the project was to open up a new avenue for business on their eCommerce platform, and this project allowed the company to continue to scale up their eCommerce technologies.